Brooke McDaniel is a producer and creative operator working across film, brand, culture and live experience.

Over two decades, she has worked between the idea and how it becomes real—alongside global brands, artists, directors and creative teams across commercial film, music, fashion and experiential work. Her projects have ranged from intimate films and artist collaborations to large-scale builds, live events and complex integrated productions.

She began in New York, trained in fashion design at Parsons, and came up through production from the ground floor. That combination of design and making still defines the work: creative enough to see what something could be, practical enough to get it made.

Based in Austin. Working everywhere.